Have your say on Council’s Draft Tourism and Events Strategy

Published on 27 May 2019

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Council is calling for community and industry feedback on the Draft Tourism and Events Strategy. The Draft Strategy is now on public exhibition following its endorsement at the May Council Meeting.

Tourism, Events and Communications Portfolio Councillor, Jackie Ashe said Council’s purpose in developing this Strategy has been to get a solid understanding of the Shire’s existing tourism position and assess opportunities for future growth.

“The consultants Council selected to undertake this research worked closely with our in-house Tourism and Events team to carry out five workshops with the community, local businesses, tourism operators, Visitor Information Centre staff and agencies, such as Parks Victoria and Goulburn Murray Water. More than 50 people attended these workshops and their feedback was invaluable,” Cr Ashe said.

“The consultants looked at everything from our natural attractions and tourism businesses to our calendar of events and markets to accommodation capacity and visitor information services in the Shire.

“This Strategy sets out a vision for furthering Murrindindi Shire’s position as one of Victoria’s leading nature-based tourism destinations. Our visitor experiences will be accessible and attractive to family markets, adult couples, nature-focused tourism enthusiasts and emerging international audiences.

“The Strategy recommendations aim to develop the tourism industry in such a way that it’s able to make the most of the opportunities which sit alongside these natural attractions (like food service and accommodation). These will in turn create jobs and promote investment to our region.

“Tourism means business. It’s not about ‘development for development’s sake. This Strategy is a path to organic and sustainable business. We’re not looking to be a tourism mecca – we just want to ensure that when people come to visit Murrindindi Shire, as they already do, we have the facilities to make them comfortable. We want visitors to have a memorable experience in Murrindindi Shire and we want our local businesses, and the whole community, to benefit from the visitation.

“I really encourage you to check out the Draft Tourism and Events Strategy and let us know whether you think the plans set out in it will increase visitors, spend and stay in Murrindindi Shire.  

Click here to download a copy of the Draft Strategy or to submit your feedback.