Business/Industry Overview

One of the key strengths of Murrindindi Shire is its vast array of business types and industry sectors.  


There has been major diversification of the agriculture sector within the shire. Whilst traditional industries such as cattle, sheep and wool products are still very strong, we also boast enterprises in: 

  • Stone fruit and berries
  • Vineyards
  • Olives
  • Plant Nurseries
  • Turf and seed production
  • Trout (Accounting for 83% of the country's total trout production) 


Native timber harvesting in Victoria’s state forests will end by 1 January 2024, if you would like to know more about the new economic opportunities being developed within the Shire please visit Shaping Murrindindi’s Future.

The forestry industry within Murrindindi Shire is made up of two key sectors: 

  • Native hardwood plantation timber
  • Native hardwood and softwood
  • There is also some growth in the timber processing on the back of local timber production.


Tourism and hospitality 

The Tourism and Hospitality sector is a major employer in the region. National and State Parks and Reserves make up 48% of the Murrindindi Shire leading to a focus on nature based tourism attractions.

Tourism product strengths are:

  • Nature
  • Food and wine
  • Snow and water
  • Adventure
  • Touring
  • Culture and heritage
  • Festivals and events

Other sectors add to the variety and diversity of successful businesses in the Shire. These include manufacturing (especially in the growing houseboat building and maintenance businesses) retail trade, construction and the well established education, health and community services sectors.