Sustainable Agriculture, Aquaculture and Horticulture

This Innovation Opportunity positions Murrindindi as a leader in sustainable agriculture, aquaculture and horticulture, building on the region’s rich natural assets, strong industry foundation and strategic location. With $413 million in annual economic output, this industry is the largest driver of the Shire’s economy.

With fertile soils, reliable water access, and proximity to Melbourne, the region is well-positioned for expansion into higher-value agricultural enterprises, food processing, and emerging sustainable industries. The strategy will focus on value-added processing, emerging industry trends, climate resilience, and investment attraction.

Outcomes of this project include industry mapping and analysis of the Shire’s agricultural land. A particular focus will be the opportunities and constraints for the land adjacent to the Yea Saleyards, developing related business cases. The project will also create an investment prospectus for the Shire.

New members are always welcome to join the Innovation Working Group. Contact us on 5772 0333 to find out more.

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