Event Planning and Promotion

1. Australian Tourism Data Warehouse

The Australian Tourism Data Warehouse (ATDW) is a central distribution website for the Australian tourism industry, listing product and destination information from all Australian States and Territories.  All events listed on the ATDW website will appear on various tourism and travel websites around Australia including Tourism Victoria's official consumer website www.visitvictoria.com and regional tourism organisation's websites including Goulburn River Valley Tourism. They will also appear on Council’s Calendar of Events webpage, bi-annual Calendar of Events brochure and in the What’s On Murrindindi e-newsletter.

There are many benefits to listing your event on ATDW:

  • details are entered only once
  • updates can be made any time by Event Organisers
  • up to 10 images are allowed and you will gain free maximum exposure for your event!

Listing on ATDW eliminates the need for Event Organisers to submit an application form to Council to be included in the Calendar of Events brochure - all details for events held in Murrindindi will be exported from the ATDW website and included in the brochure.

To list your event now, go to the ATDW website.

For a quick, easy guide to uploading your events on ATDW, download our 'how to' fact sheet(PDF, 176KB) or check out the ATDW Introduction video.

2. What's On Murrindindi e-newsletter

Council produces a weekly e-newsletter showcasing the upcoming month's events. Subscribers can choose to receive the e-newsletter on a weekly or monthly basis and there is a monthly printable poster produced for display. The e-newsletter is sent each Thursday and any events for inclusion need to be live on the ATDW website by close of business on Monday of that week. All event information is sourced from the ATDW website.

To sign up to receive What's On Murrindindi click here.

3. What's On Murrindindi Brochure

The What's On Murrindindi Brochure (formally the Calendar of Events brochure) is produced twice a year and is distributed to all Visitor Information Centres within the Shire, surrounding Visitor Information Centres and Melbourne's Federation Square. 

To ensure your event is listed in the next What's On Murrindindi Brochure (October 2018 - June 2019), you will need to upload your event on the Australian Tourism Data Warehouse (ATDW) site by 7 September 2018 to be included.

Please note that the criteria still remains for events to be included in the brochure:

To qualify for inclusion into the regional calendar of events, your event will need to be considered as either an attractor or an enhancer by definition. Council will determine the suitability of the event to fit with the definitions below:

Attractor - an event that encourages visitation, provides economic contribution, increases length of stay and awareness of the Murrindindi region.

Enhancer - an event that increases the quality of the experience for a visitor who is already in the region, but did not visit for the sole purpose of that particular event. 

4. Holding an event

Council officers can assist event organisers by providing advice on any permits or requirements needed by Council to hold an event.

The event fact sheet(PDF, 149KB) provides information to assist you in planning your event.

To kick start the process event organisers must complete an event application form(DOCX, 217KB) and submit it to the Tourism & Events Officer. The information provided in the checklist is then circulated to relevant council departments for feedback. An email listing any requirements and/or permit needs will then be sent the event organiser.

If further information is needed, you will be notified within 10 working days of Council receiving the event inquiry checklist.

Council departments involved in this process and the relevant considerations are listed below:

  • Planning - Permits to hold an event on private land
  • Local Laws - Road closures, traffic management, permission for public land access and to hold events, alcohol consumption
  • Environmental Health - Temporary and mobile food premise registration (via Streatrader), including alcohol tastings
  • Building - Permits for temporary structures such as fencing, stages, marquees, etc
  • Infrastructure & Assets - Waste management
  • Parks & Gardens - Servicing of public toilets
  • Risk & Safety - Event Management Plan, Risk Assessment
  • Insurance - Public Liability Insurance
  • Governance – Section 86 Committee approval

It is recommended that you submit the event enquiry checklist as early as possible to ensure that there is enough time to obtain any permits before your event takes place.

The following are guides depending on the size of the event and should be used as a minimum:

  • Small (20-500 people) at least 3 months in advance
  • Medium (500-1,000 people) at least 4-6 months in advance
  • Large (1,000-5,000 people) at least 7-10 months in advance
  • Very Large (4,000 or more people) at least 12 month in advance

Please note that if a planning permit is required, you will need to start the process at least 6 months in advance. 

An event that takes place on an arterial road will require a VicRoads Event Permit which can take between 6-8 weeks.

If you would like to discuss your event or the requirements to hold an event in Murrindindi Shire please contact council's Tourism & Events Officer on (03) 5772 0318 or email events@murrindindi.vic.gov.au for more information.

5. Event Signage/Banners

Some of Murrindindi Shire's township entry signs enable the attachment of promotional banners and signs for community events and activities. There are 14 dedicated township entry signs and five community service club/event signs in the townships of Alexandra, Eildon, Kinglake, Marysville and Yea.

Event organisers wishing to display promotional banners/signs should contact the delegated committees/community groups/organisations in Alexandra, Eildon, Kinglake, Marysville and Yea to book signage space at least one month prior to their event. An event application form(DOCX, 217KB) should also be provided to Council’s Tourism & Events Officer.

Further details can be found by reading Council’s Township Entry Signage Policy.(PDF, 105KB)

For contact details of delegated committees and groups see the following link: Advertising Events on Township Entry Signs(PDF, 173KB).

6. Event Strategy

The Murrindindi Regional Events Strategy 2015-2020(PDF, 16MB) provides stakeholders with a sound basis from which to make decisions relating to events support and seeks to grow visitation and length of stay. The Strategy also provides guidance and recommendations on how to get the best value from limited resources in efforts to grow established events and to encourage the development of events.

7. Filming and Photography in the Murrindindi Shire

The Murrindindi Shire is a film-friendly location.  For further information on commercial filming in Murrindindi Shire including television, feature films, advertising and television commercials, documentaries and music videos click here(PDF, 265KB).

For further information on any of the above contact the Tourism & Events Officer on (03) 5772 0318.

CLICK HERE to go to the Visitors page of the website.

8. Social Media Toolkit

Tourism Research Australia released a fantastic 8 step Social Media Toolkit(PDF, 3MB) for event organisers.

This resource is a step-by-step "recipe" for social media success for your next event and provides worksheets, timelines, example posts at different phases of event preparation, reporting metrics and other hints and tips.